How XR is Becoming New Window on Digital World
Before a few decades ago virtual reality and other related technologies like Augmented Reality (AR) and Mix Reality (MR) were just ideas and far-fetched realities, but today, these technologies are an inseparable parts of our lives. All this has come to reality with the enthusiasm of tech-savvy professionals who were extremely passionate about their work. In the current situation, it is possible to envision the world where our digital reality and physical reality co-exists.
Extended Reality (XR) is a term that covers a ground of
Virtual Reality (VR), a total digital world, Augmented Reality (AR), where
digital objects are being simulated on real physical objects, and finally a Mix
Reality(MR) is a combination of both AR and VR, where one can interact with
real objects in virtual world or vice-versa. Extended Reality is well-known for
its ability to provide immersive experience to human beings. One of the
earliest examples of XR is used in entertainment field with launching of
Pokémon Go game. Since then XR technologies has never looked back. Today
everyone is leveraging the XR technologies in their daily life whether they
know it or not. One of the most common examples of XR is selfie filters that
are available on the social media platforms which works on the augmented
reality technologies.
Many technology companies are working on the improvement
of these latest advancement and trying its best to bring immersive experiences
more easily to people. Microsoft’s HoloLens ecosystem is perfect example of
this. In XR technology, algorithms are being written to convert a 2D work into
3D. The feature of impressiveness and engaging content makes XR popular among
both professional and people in general. According to Accenture’s report (https://www.accenture.com/nl-en/insight-technology-trends-2018), 80% of executive
believes that it is important to leverage the XR technology in order to fill
the gap between physical and virtual world, enabling customers to be more
engaging with the product. With the
affordability of XR technology with changing time, many professionals are
looking forward to leverage XR in various sectors. For an example, maintenance
workers are using AR glasses in the field to ease the work of repairing. This
is just one instance; different industry can apply XR solutions in various
ways. Below are some examples how
sectors are benefiting from advancement.
Education
Gone are
the days where teacher have to explain ideas just with words and children have
to understand the whole idea without any visualization. Interactive class-room
is the new trend of current education system. Children are learning and
envisioning new ideas with visual media and VR headsets. With immersive-ness of
XR technology, child can focus and grasp more compared to that of conventional
methodology of teaching. With advancement of XR, children can explore the
various amazing worlds without leaving the safe space of class-room. Let's say,
while teaching the evolution, teacher can take assistance of VR headset so
child can experience the whole process.
Retail market
With
availability of XR solutions, retailer’s focus has changed from just selling
products to providing impactful experience to the prospect customer. With Mix
Reality technologies, consumer can experience the product in a virtual world in
order to get the quality assurance of physical product. XR technology provides
exclusive impressions to the customers in the market. For an example, a
clothing shop can use a mirror based on augmented reality technology, so if a
client wants to see how dress will look on them, they just have to go and stand
in front of that mirror. Or let's say, a travel agency can leverage VR headset
to provide a little prior experience to the tourist. Additionally, a
manufacturer too, can use XR to offer a glimpse of how their product has been
made.
XR for training and safety purpose
Industries like manufacturing, construction and energy
are using the XR technology to provide trainings to their employees. With XR
tools, a trainee can learn without compromising on his safety grounds. Various technological gains can be archived
with the support of XR technology. For an instance, a manufacturer company,
with VR, can envision the whole process before conducting it in real world
which eliminates cost of flaw in the process. Same wise a builder can envision
the building on the ground with AR, before actual construction gets started.
Another use of XR is that a senior can guide their juniors regarding their work
without leaving his office located at distance. When it comes to improvement of
safety standards for public services, XR is there to help us out. Example of
this can be that of fire-fighters leveraging XR technology to provide
guidelines to follow in the time of an emergency, without putting anyone into
dangerous situation.
Entertainment Sector
Entertaiment sector has always been first when it comes
to adopt new technology. Pokémon Go is the foremost example of XR technology in
the gaming sector. Other than gaming, XR is being used to create more engaging
visual media to viewers with impactful experience of the presentation. With
increasing numbers of mobile users and emerging 5G technology, now people can
also access the XR tools like VR headset by connecting it to their mobile
phones. There are already various kinds of XR based games available for the
Android and iOS devices, which is captivating and engaging enough for hours to
play.
Health Sector
Medical sector is among the few sectors which has been
always welcoming for the latest technologies. Doctors with the AR tools are
capable of examining the situation of post-surgery, even before surgery has
been done. Moreover, trainee doctors can leverage the VR tools to learn the
medical treatments with immersive visual effects, resulting into better
understanding of the process while reducing the rate of future errors. Besides
all this, XR can also be bliss for a patient who is supposed to go through a
critical surgery. Patient can use VR headset to get engage in another world,
eliminating the intensity of pain.
Real Estate and Construction
Though Real Estate and Construction industry are not
accessing XR technology as compared to other industries in the world, it has
huge potential to grow and improve with the assistance of XR technology. The
easy access to 360-degree cameras provides accurate measurements and more vision
can be offered to the building with the support of AI and cloud data.
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